r hat Facebook is dead. Do you think these changes and rumors will greatly impact social media marketing strategies? KP: That's a great question (laughs). The short answer: yes. The long answer: I think TikTok's dominance has totally impacted social marketing strategies, and more so when it comes to customer segmentation and creating niche audiences . TikTok shattered the preconception that the true usefulness of social media comes from its use as a mass marketing tool.
value in the role of social media as digital community-building Telegram Number Data resources and are focusing on the more segmented and specialized interest groups that thrive on networks like TikTok. But at the same time, I wouldn't be quick to rule out Facebook . It is still the largest social network in the world. 2.7 billion people are on the platform (TikTok recently surpassed one billion, for comparison). There is still a lot to ga
in from good strategic Facebook marketing. RC: In the Hootsuite Social Trends survey , 65% of those who reported being “very confident” in measuring social media ROI also fully integrated their paid and organic strategies, stating that social media is most powerful when two work together. Can we apply that thinking to strategies such as content co-creation and e-commerce s
