I want to find out! Include the keyword of your article or page . If you promise them content and they don't find it, they will not trust your website again. 2. Avoid Spam in the meta description Do not use too many keywords because the user may think you are SPAMing. description? It's important to know that Google won't always display descriptions as intended .
Sometimes you will use the original text and add Phone Number List some text, sometimes a fragment followed by an ellipsis, and sometimes you will go back to the original paragraph. According to a study by Moz, in total, Google uses the original meta description in 55% of cases.
And this is because Google chooses to cancel those meta descriptions that do not adequately respond to the user's search. Instead, use a snippet from that specific page that can provide a more exact match to the search intent. Meta descriptions may not directly contribute to how Google ranks your web pages, but they certainly help entice people to click on your links.
