You may not know what a person's main objections are when creating a persona. For example. But with insights from your marketing and sales teams. You can add details over time. . . Conducting surveys conducting surveys conducting surveys is a useful way to gain valuable audience insights straight from the source. When using surveys. You can also: survey your existing customers survey your target audience obviously. Surveying your existing customers is the simplest approach. As they have already engag with your brand and are more likely to answer. That said. If you really want to know your audience. You should survey both existing and potential customers.
This way you can offer insights into WhatsApp Number List how the market may change or how the ne s of your target audience are changing. Tracking your existing customers is as easy as setting up a survey and sending an email blast to all customers or customers who meet some criteria. Such as a specific segment or buyer persona asking them to take a few minutes to answer a few questions. If you have an email list that is segment into existing customers and potential customers. You can do the same to reach potential customers. If you want to reach a new audience. For example. If you want to get to know an audience that hasn't yet engag with your brand. Use a tool like surveymonkey or google surveys to reach a target audience bas on demographics.
With these tools. You can further target respondents by setting up a series of screening questions to ensure that respondents meet your criteria for a better and more precise understanding of the audience you are targeting. . your competitors can provide useful insights to your audience too. Mine reviews on yelp. Google reviews. Amazon and other sources for your top competitors to learn about the audiences you share. An add benefit of analyzing your competitors' reviews is that you can identify the most common complaints and praise about your competition so you can make it bigger and better or at least tell your audience how you're already making it bigger and better .
