First, it may indicate the implementation of certain media initiatives, hypotheses that go beyond simply being focused on results. Second, such a ratio may be the result of high competition in the market, when users actually do not have the opportunity to click much, and this leads to an increase in the average number of impressions per user.
The bottom line is that the competition is getting tougher and requires more subtle strategies. to share with your customers. They can be useful in their work Betting Email List and can help them understand market dynamics better. Read also: PPC trends for 2023 Relevance of Google Shopping in 2023 We remember how the P-Max testing stories began in 2021.
Initially, we tested it only with large customers, as Google launched the beta version in the summer of 2021. Later it became public I would say and we started rolling it out to other accounts. Sometimes, even for some accounts, we ran Performance Max test runs from scratch, abandoning Google Shopping as a narrow channel. Performance Max, on the contrary, opened wide possibilities. It was a kind of vector for testing the concept of an approach to account management. It's been almost two years since the Performance Max tool was introduced, and my team and I feel that
